Helping Small Business Grow Since 1982
Why SuperCoups?

Leadership Team

Terry LeMaster

President

Bill Matthews

Vice President of Franchise Development

David Murphy

Vice President of Finance & Operations

Jennifer Gray Byrne

Marketing and Franchise Sales Manager

David Sullo

Finance Manager

Chris Valli

Information Technology Manager

Jason Barrow

Operations Manager

Sheila Rivera

Customer Service Manager

 

 

The MailCoups Leadership Team leads our staff of 140+. What's the most important fact about our team? The 55+ combined years of SuperCoups experience.

 

 

Terry LeMasterTERRY LeMASTER, President

Terry joined SuperCoups in May of 2005. Terry began his relationship with SuperCoups while working for its parent company, Valassis, Inc.  Prior to joining Valassis, Terry worked for 7+ years with a national direct mail media company where he most recently was General Manager of one of the company’s owned and operated markets.  In this role he was in charge of strategic planning, administration and direction of all company operations.  Earlier in his career, international consulting firms employed Terry where he developed experience in corporate restructuring and troubled company turnarounds.   This experience exposed him to local, regional, national and international business markets.  Terry’s current role with SuperCoups includes developing and steering the company’s strategic focus and overseeing the MailCoups LeadershipTeam.  Terry earned a B.B.A. in Accounting from Mercer University.

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Bill MatthewsBILL MATTHEWS, Vice President of Franchise Development

Bill joined the SuperCoups team in June of 1998 as Vice President of Franchise Training and Development. As VP of Franchise Development, Bill manages the daily and strategic efforts of SuperCoups’ Marketing, Training, Franchise Licensing and Company-Owned Store initiatives.  Prior to joining SuperCoups, Bill was the Sales Manager for Direct Home Advertising, Inc., where he helped build the company to be the largest SuperCoups franchise, mailing over two million unique households. Before his career in direct mail advertising, Bill played professional football and earned a B.S. Degree from South Dakota State University.

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David MurphyDAVID MURPHY, Vice President of Finance & Operations

In 2001 David joined SuperCoups as Director of Finance and Operations. He brought with him extensive financial management and manufacturing experience from the paper, telecommunications and power industries. Prior to joining us at SuperCoups, David held the positions of Financial Planning & Analysis Manager and Controller for several companies. In 2005 David was promoted to Vice President and now oversees the company's Finance, Operations, Customer Service and Information Technology Departments.  David received a B.S. in Accounting from Bentley College and an M.B.A. from Suffolk University.

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Christopher ValliCHRIS VALLI, Information Technology Manager
A 20+ year IT veteran, Chris joined SuperCoups in 1996 as a programmer, and currently serves as the Information Technology Director. Prior to joining SuperCoups, he worked as the IT Director for a wholesale floral distributor in Boston. Chris is credited with improving the company’s technology infrastructure and with designing and implementing an automated billing system. He earned his B.S. in Computer Science from the University of Massachusetts.

 

 

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Jennifer ByrneJennifer Gray Byrne, Marketing and Franchise Sales Manager
In 2005 Jennifer joined SuperCoups as the Marketing Manager. Jen is tasked with developing strategic marketing campaigns for SuperCoups franchisees and MailCoups. Jennifer brings 10+ years of experience building measurable marketing campaigns, generating leads, planning and purchasing media buys, managing all aspects of public relations, creating sales collateral and developing web-based initiatives. In 2006, Jennifer was promoted to the MailCoups Leadership Team and in 2007 she was promoted to also manage Franchise Sales. Prior to joining SuperCoups Jennifer worked within an ad agency setting, developed new business sales in both the television and radio industries and was a marketing executive for several high-tech companies. Jennifer received a degree in marketing from Roger Williams University.

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Jason BarrowJason Barrow, Operations Manager
Jason started with SuperCoups in September of 2002 as the Production Services Manager in the Operations Department. Prior to joining SuperCoups, Jason was the Scheduling Manager for a national direct mail company in Las Vegas and North Carolina for four years. Jason managed all aspects of SuperCoups' transition to our new facility and has initiated many of the recent improvements in the Department. In 2006, Jason was promoted to Operations Manager and a member of the MailCoups Leadership Team. Jason graduated with a B. A. from the University of New Hampshire with a double major in English and Communications.

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David SulloDavid Sullo , Finance Manager
David joined SuperCoups in 2006.  His role includes all aspects of financial planning and analysis, as well as daily management of the Finance Department.  Prior to joining SuperCoups, David held positions in both Finance and Operations; working extensively with developing and integrating franchise business models into one of the nation’s largest food service and vending providers.  He earned his B.S. in Business Management at Albertus Magnus College.

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Sheila RiveraSheila Rivera, Customer Service Manager
Sheila joined SuperCoups in February of 1999 and held various positions within the Customer Service team. In 2002, Sheila was promoted to Customer Service Manager where she leads a team in providing exceptional customer service to our franchise organization. In 2007, Sheila was promoted to the MailCoups Leadership Team. Prior to joining SuperCoups, Sheila held positions as an Assistant Buyer and Scheduler for a commercial printer. She earned her B.S. in Business Management from Bridgewater State College.

 

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