Helping Small Business Grow Since 1982
Why SuperCoups?

SuperCoups' Vision:

 

"Through operational excellence, we will get targeted messages into the home
at the lowest possible cost per response to our clients."

 

To achieve this goal for our franchise clients, SuperCoups focuses on five core values each employee incorporates into their daily performances. These values are applicable whoever our client is, SuperCoups' team members, Valassis team members, or our franchise team members across the country.

 

They are:

 

Integrity - walk the walk, principled, honest, open behavior.

"Consistently following a code of conduct that reflects high ethical, personal, and professional standards."

 

Respect - for individuals and our differences.

"Valuing every member of our team and the diversity of thought and opinion each team member brings to the organization."

 

Leadership - doing the right things and holding ourselves accountable.

"Taking ownership of what needs to be done and accepting responsibility for delivering the results."

 

Customer Focus - meeting and exceeding our commitments to our clients.

"Continuously improving our business to offer the highest quality products and services at the most competitive prices."

 

Teamwork - collaboration and cooperation in all that we do.

"In order to succeed, we need everyone working together in applying intellect and energy to our business."

 

These five, simple principles speak volumes when put into action and they are our paths on the road map to achieving our ultimate goal of operational excellence!

 

 


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Value Statement

 

We strive to achieve and exceed operational excellence to all of our clients - internally, as well as externally.

 

 

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