RedPlum™ Wrap
SuperCoups offers its franchisees the unique benefit of mailing within the RedPlum™ wrap*.
This four-color, four-page vehicle serves as the carrier for single sheets, circulars, the SuperCoups envelope and other valuable offers in the RedPlum™ shared mail advertising package.**
Our manufacturing processes enable us to be flexible on coupon production that mirrors the RedPlum™ household count so that your mailings reach the greatest number of households within your target market.
Mailing to 10,000 homes is convenient for the printer, but is it right for your advertiser? In most cases, no. Slicing a geographical area into exactly 10,000 households does not give you true market saturation. Because our distribution volume is adjusted as the market changes, we provide the most consistent ability to reach more homes in your target market.
Using Valassis' advanced targeting technology and list updates, new households are automatically added to our distribution profiles within weeks of being added to the USPS database. Updated monthly via the U.S. Postal Service, Valassis edits the addresses through its proprietary system giving us true market saturation.
*The RedPlum™ wrap program is only available in markets where RedPlum™ mails.
**In some markets, other advertising mediums are utilized.
